Tommy Fury has partnered with Strong Roots, promoting the launch of a 'meat patch' as an aid for meat lovers trying to adopt a vegan diet.

The former Love Island contestant and boxer posted on Instagram 'If you know me, you’ll probably know I’m not the best cook. You’ll probably also know how much I love eating meat. But I’m making an effort to cut-down and eat more healthier this year. That’s why I’ve partnered with frozen, plant-based brand @strongrootsuk who have created a fantastic way to help - the world’s first “Meat Patch”. It’s got scratch ‘n’ sniff technology to help with the cravings'.